'Less is more' is one of Hylo's main USP's for the RUN 2 shoe. The average running shoe has 65 parts meaning over 360 processing steps are required to build them - making them carbon intensive in production. The RUN 2 is made up of 16 different parts. This means less waste and less carbon used during manufacturing - as well as an easier process at end of life.
I designed motion graphics for social media platforms and website to showcase the USP, showing how hylo create better performance with less impact.