UD Filters

UD (Urban Development) is a London-based music organisation bringing communities together around Black music and Black music culture. With over 20 years of experience in nurturing and supporting Black and culturally diverse artists when they need it most, UD acts as a bridge between burgeoning talent and the music industry.
For the launch of the new rebranding I designed audio reactive AR filters to go with the launch of the new look and to celebrate the musical creativity of the organisation. Each filter ties into a theme of the rebrand. 
Client
UD
Client Lead
Anoushka Rodda
Creative Director
Pali Palavathanan
Designers
Daniel Oduntan, James Churchill, Georgia Collins, Jack Jenkins, Derya Ermetin, Maili Knowles-lee & Megan Wear
Campaign photography
Suki Dhanda
Architecture photography
Taran Wilkhu
Film
John Ingle
Initial AR tests
AR filters
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