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In today’s society, pop-up adverts appear to follow and track us over all areas of the web; with the most targeted activity occurring on social media. ‘Windows’ is a virtual reality experience that enables an individual to interact and question how content is being mediated, moderated and controlled through social media platforms and channels. Just like advertisers target 18-24 year-olds, this project aims to address how this age bracket is being influenced by targeted advertising through social media platforms.